Sports gaming giant ESPN (and their parent company, Disney) have recently launched an eSports specific brand of their empire. This offers a huge opportunity for exposure of the competitive gaming industry. For many reasons, the pairing of the Disney-owned company and the eSports industry seems to go hand in hand. Tune in to ESPN Esports and get the latest gaming calendar, news, scores, and more for games like League of Legends, Dota 2, and Hearthstone. The opportunity to have the talented eSports gaming community showcased among the most popular sporting news is a tremendous push for the industry.
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Much like ESPN, Yahoo has recently entered the online competitive gaming market. Yahoo eSports offers the latest industry news, exclusive interviews, and eSports team updates with players from Counter-Strike: Global Offensive, Dota 2, Heroes of the Storm, League of Legends, and Street Fighter V. Yahoo eSports overall is a great source for entertaining features and exclusive content from behind-the-scenes of some of eSports biggest events.
According to their website, Twitch is, “the world’s leading social video platform and community for gamers” and they have the numbers to back it up. Each month Twitch allows over 100 million members of the community to view and interact with any of the nearly 2 million broadcasters. Channels can include regular folks as well as content from every major developer and video game publisher in the industry.
As a constant innovator and contributor to the sports world, Red Bull has also committed to the development and coverage of organized online gaming with their Red Bull eSports brand. Specializing in coverage for League of Legends, Counter-Strike, Dota 2, and Hearthstone, Red Bull offers exclusive content and also sponsors many professional tournaments around the world.
The United Kingdom is backing sponsorship for eSports gaming to be introduced alongside the upcoming Rio Olympic games. The competition is working under the working title as the eGames, and will feature an two-day event to run this summer. Overseen by the newly-formed International eGames Committee (IEGC), future games are planned to revolve around the Winter and Summer Olympics events. While not officially introduced as a part of the Olympic games, events like this will lead to consideration in the near future.